Sunday, October 4 th @ 4 PM
Palladium C(General Session Hall)

The New Rules of Dealer Marketing:
AI, Total Price, and Winning Without Getting SuedAI is rewriting how dealers advertise, how shoppers find inventory, and how regulators watch both. An agency CEO, a web and SEO expert, and a compliance attorney show you how to use AI to sell more cars without stepping on a landmine.