The Magazine
MidAtlantic Dealer News

The Magazine is published monthly in Harrisburg by the Pennsylvania Independent Automobile Dealers Association t/a PIADA-MDIADA-DEIADA. PIADA is the official voice of independent licensed vehicle dealers throughout Pennsylvania.

Magazine Advertising Agreement - Paid Monthly

Click here to pay annually

Premium Page per month Rates (premium pages must be full page and four-color):

Outside Back Cover

Inside Front Cover

Opposite Inside Front Cover

Inside Back Cover

Opposite Inside Back Cover

Centerfold (2 Full Pages)

Regular Page per month Color Rates

Two Full Pages spread (color)

One Full Page (color)

1/2 Page (color)

1/4 Page (color)

Regular Page per month Black and White Rates:

One Full Page (b&w)

1/2 Page (b&w)

1/4 Page (b&w)

Total Amount

GENERAL SPECIFICATIONS

Circulation: Expanded Distribution of this renamed magazine (formerly PA Dealer News) now includes dealers in the five neighboring states of Pennsylvania, New Jersey, New York, Maryland, Delaware: (1) VIA Email to all dealer members and to all non-members that provide us with their email addresses: (2) Paper copies are mailed to PIADA members in PA and members of NJIADA, NYIADA, MDIADA - DEIADA: (3) Paper copies for members and nonmembers in all five states may be obtained for free at participating auctions on auction sale day. MIDATLANTIC Dealer News sends free copies for distribution to dealers at an anticipated approximately: 19 wholesale vehicle auctions in Pennsylvania, 11 in New York, 2 in New Jersey, 2 in Maryland.

Mechanics: 8 1/2" by 11". All copy is typeset and printed to black on white, front and back covers in full color. Each issue is typically 32-40 pages, containing news-related items and advertising.

Copy: Finalized copy (camera-ready) must be received at our office (Shannon Becker) by the 1st of the prior month in which space is required. We reserve the right to delete objectionable material and to refuse any advertisers.

CONTRACT REGULATIONS

Authorized inserts: The publisher is authorized to insert advertising in specified issues at established rates according to the terms and conditions.

Contrary provisions void: No conditions printed or otherwise appearing on the Advertiser’s insertion order, Publisher’s billing, or copy instructions, which conflict with this Agreement or the publisher's policies, will be binding on the publisher or its subcontractors.

Additional contract items: If more insertions (whether number or size) are added, other than specified in this Agreement, new insertion order is required to be sent into dealer news before advertising, and charges will be adjusted accordingly.

New Advertisers: Advertisers beginning business with a publisher must return the contract before publication is printed by the 1st of the month. The advertiser agrees to remit payment upon receipt of the advertisement invoice; receipt of the magazine will be proof of advertisement. The publisher reserves the right to hold the advertiser and the advertiser’s agent(s) jointly liable for monies due and payable to the publisher.

When copy not received by the due date: If a change of copy or artwork covered by an insertion order is not received by the 1st of the prior month for the advertisement, the Advertisers most recent ad in the Pennsylvania Dealer News will be repeated unless a standard replacement is on file. Regular advertisers should
have a standard replacement advertisement on file, which may be placed instead of a monthly copy when difficulty in producing copy arises. Please keep the standard replacement advertisement current.

Errors and omissions: The publisher does not assume liability for errors, notwithstanding all standard precautions. The publisher's liability for any error will not exceed the publisher's charges for the advertisement in question. The publisher assumes no liability for any reason it becomes necessary to omit an advertisement. The publisher is not liable for delays in delivery or non-delivery in any manner.

Expenses for prep. Work: The advertiser agrees to pay all costs for additional advertisement preparation and revisions that may be done or requested by the advertiser from our printer, such as typesetting, negatives, correction, repairing, etc.; charges for these things are at the discretion of the printer. The Pennsylvania Dealer News assumes no responsibility for billing or paying such fees.

Content liability: All advertising is subject to the publisher's approval, with the publisher having the right to reject any advertising, not in keeping with the publisher’s standards. Advertisers and advertising agencies assume liability for all advertisement print content and hold harmless the publisher for any claims arising from there.

Ad production: If Advertiser desires to place an advertisement but does not have access to artwork or an agency, contact the editor of the Pennsylvania Dealer News via e-mailing Shannon Becker or phone: 717-238-9002 ext. 18.

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The Magazine MidAtlantic Dealer News

Magazine Advertising Agreement - Paid Monthly

GENERAL SPECIFICATIONS

CONTRACT REGULATIONS

For Vendors

The Magazine
MidAtlantic Dealer News